PRIMERA

Seed Germination Log
The new Myeongdong Primera flagship, which opened in September 2018, captures the moments of germination, the prime time of vitality, in every corner of the space. The space communicates the deep research and practical functions under the theme of Germination Log. The three components of the process—the origin, moment and result of germination— visually deliver the brand’s philosophy and story to the visitor.
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